RESTAURANT BRANDing
Wild Acre Brewing
When I stepped into the creative leadership of the Wild Acre restaurant experience, the objective was to evolve it beyond a traditional brewery taproom into a destination. one that felt equally welcoming as a neighborhood hangout and memorable enough to draw people in for occasions and events.
I led the development of a cohesive brand system that brought the concept to life across every touchpoint — from the physical space, with environmental graphics, signage, menu design, and experiential moments, to the digital presence through content-driven storytelling, a refined website, merch that reflects the brand’s personality, and campaign creative that reinforces Wild Acre as a place to gather, eat, drink, and stay awhile.
Brand Collateral
Logo
WAYFINDING
Tap Handles
Merch
social content
ads
website
signage
PRIMARY COLORS
SECONDARY COLORS
LOGO ICON MARK
MAIN LOGO
SECONDARY LOGO
A core part of Wild Acre’s growth was reimagining its physical spaces as expressive brand environments rooted in warmth, craft, and community. In close collaboration with our interior design partners, we elevated the in-restaurant experience through layered environmental graphics, custom signage and wayfinding, thoughtfully designed menu systems, and distinctive visual moments that reinforced the brand’s personality and sense of place.
Each design decision served a clear purpose: helping guests navigate the space effortlessly, spotlighting food and beverage offerings, and creating inviting areas that encourage people to linger, gather, and RELAX. This integrated approach strengthened brand recognition, increased shareability, and enhanced guest awareness of Wild Acre as more than a place to eat — but a MUST-GO destination FOR ANY FAMILY IN COWTOWN
EXPERIENTIAL design
I led the refinement of key digital touchpoints — including a mobile-first, SEO-driven website and a cohesive content approach across social platforms — ensuring the brand felt consistent, approachable, and unmistakably Wild Acre wherever guests encountered it online.
Through clear visual standards and a friendly, down-to-earth voice, our digital channels reinforce the in-restaurant experience, highlighting food, beer, and events, and making it easy for guests to engage before and after their visit.
digital touchpoints
NEW SITE (IMPROVED PERFORMANCE, OPTIMIZED FOR SEARCH ENGINES AND AI RESULTS)
LAUNCHED TARGETED AND AUTOMATED WIN-BACK CAMPAIGNS VIA SMS AND EMAIL CHANNELS