Brand Relaunch

Wild Acre Brewing

Four hands holding stacked Wild Acre beer cans against a red background.

Brand
Wild Acre Brewing

ROLE
CREATIVE DIRECTOR

Year
SPRING 2023

When we acquired Wild Acre, we saw an opportunity to turn it into more than just a brewery—it needed to be a culture. The rebrand wasn’t just about new flavors and a fresh look; it was about building a bold identity that spoke to the outliers, creatives, and makers of Texas. We infused that spirit into every detail From our on-premise experience to our wholesale brand — crafting a voice, design, and product lineup that embodied passion and independent grit.

Beyond that, we leaned into the brewery’s history. Fort Worth’s notorious Hell’s Half Acre once housed Butch Cassidy’s Wild Bunch, and we made sure that rebellious energy lived on in Wild Acre’s story. From product names to visual identity, the rebrand brought the past to life while setting the stage for a future where craft beer meets craft culture.

Brand Collateral

Logo

Brand Guide

Can designs

Variety Pack Box design

Keg Collars

Tap Handles

Merch

social content

ads

email

website

Pop Displays

sales signage/decks

Wild Acre Brewing Texas Blonde Ale can with colorful design, blue and orange colors, featuring illustrations.
Wild Acre Brewing Sun Dance Wheat beer can, bright yellow design with orange and wheat graphics.
Wild Acre Brewing Juice Slinger IPA can with orange and teal design

Go-To Market Strategy

In a market as saturated as the craft beer industry, My strategy in driving the new brand direction was to target a niche subculture in an effort to establish Wild Acre as a “lifestyle Brand.”

Person pouring beer from tap labeled Wild Acre Texas Blonde.
Person with tattoos holding Wild Acre Sun Session Wheat beer, sitting on motorcycle.
Tattoo artist working on a client's arm in a studio, with a can of Wild Acre Juice Slinger IPA in the foreground, along with tattoo equipment and design sketches.
Person reaching for blue and yellow beer cans with colorful designs in a refrigerator.
Two people wearing graphic t-shirts and cowboy hats in a rustic setting; one shirt says "Ain't My First Rodeo" and the other "Fortune Favors the Bold."
Person playing pool in dimly lit bar with neon lights, holding a pool cue and wearing a cowboy hat and a t-shirt.
Cans of Wild Acre Brewing beer on ice in a cooler, featuring Texas Blonde, Juice Serum IPA, and Sun Squeeze Wheat varieties with vibrant colorful designs.
Cans of Wild Acre Brewing Juice Slinger IPA on a production line
Two people on a motorcycle holding a pack of Wild Bunch beer at night.
Woman in a red shirt and black overalls, holding a beverage can, smiling in a casual group setting.
Hands opening cans of Wild Acre Brewing beer with liquid spraying out.
People sitting with Wild Acre Juice Slinger IPA cans