Oktoberfest

As a hallmark season in the beer world, Oktoberfest is the perfect opportunity for Wild Acre to create a shared community around the celebration of beer and its historical significance. While we’ve casually acknowledged the season in the past, this year I wanted to really level up the consumer experience

As Creative Director, I led the charge in elevating the experience with special activities, exclusive limited-edition offerings, and unique giveaways that made the event feel bigger, better, and unmistakably Wild Acre. From branding to execution, every detail was designed to bring people together, raise a stein, and celebrate beer history in a way that felt fresh and authentic.