más-mosa

Bishop cider company

Brand
Bishop Cider Company

ROLE
CREATIVE DIRECTOR

Year
WINTER/SPRING 2023

Mas-Mosa is a seasonal cider designed to be the ultimate brunch companion—bold, bubbly, and unapologetically orange. Made with the finest Texas oranges and our signature hard cider, it’s a refreshing twist on the classic mimosa, packed with Texas flavor.

As Creative Director, my goal was to craft a campaign as vibrant as the drink itself. Our approach leaned into high-energy, eye-catching photography that embraced the boldness of citrus with visuals that screamed JUICY. Every element, from composition to color palette, was designed to make Mas-Mosa feel as fresh and fun as brunch itself.

Brand Collateral

social content

ads

email

webpage

Pop Displays

sales signage/decks

KEY TAKEAWAYS

Google P-Max Ad shows promising results in just first two days

  • 48k impressions w/ 10% engagement rate for just $32 spend

Meta Launch Ads (boosted announcement posts)

  • Over 242k reach in less than 48 hours

Meta March Ads

  • 455k Reach - $2.8k spend

Brunch’s Bestie